Managing Enterprise Content: A Unified Content Author: Ann Rockley Publisher: New Riders Press; 1st edition (October 27, 2002) Language: English ISBN-10: 0735713065 ISBN-13: 978-0735713062 Table of Contents I The basis of a unified content strategy 1 Content: The lifeblood of an organization Content: Where does it all come from?

2012-02-16

Download Citation | Managing Enterprise Content: A Unified Content Strategy | From the Publisher:Today's businesses are overwhelmed with the need to create more content… Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. Table of Contents . Section 1: The basis of a unified content strategy Chapter 1: Content: The lifebood of an organization Chapter 2: Intelligent content Section 2: Where does a unified content strategy fit Chapter 3: Enterprise content: Web and beyond Chapter 4: Publishing Chapter 5: Product content Chapter 6: Learning materials From the Publisher: Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before.

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Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content. Managing Enterprise Content: A Unified Content Author: Ann Rockley Publisher: New Riders Press; 1st edition (October 27, 2002) Language: English ISBN-10: 0735713065 ISBN-13: 978-0735713062 Table of Contents I The basis of a unified content strategy 1 Content: The lifeblood of an organization Content: Where does it all come from? Managing Enterprise Content: A Unified Content Strategy: Rockley, Ann, Cooper, Charles: Amazon.com.au: Books Managing Enterprise Content: A Unified Content Strategy: Managing Enterpr Content_p2: Rockley, Ann, Cooper, Charles: Amazon.com.au: Books Managing Enterprise Content: A Unified Content Strategy: Rockley, Ann: Amazon.nl Selecteer uw cookievoorkeuren We gebruiken cookies en vergelijkbare tools om uw winkelervaring te verbeteren, onze services aan te bieden, te begrijpen hoe klanten onze services gebruiken zodat we verbeteringen kunnen aanbrengen, en om advertenties weer te geven. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy – a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date, new edition of Managing Enterprise Content helps you: Determine business requirements; Build your vision Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy―a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements; Build your vision Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategya repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
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Managing your enterprise content using a unified content strategy fits everywhere in your organization, including customer relationship management, the web site, e-commerce, product training and support, and corporate policies and procedures. Order the book. The book is available both in time-tested, no worries about the batteries failing, print and various eFormats from the following sources.
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2 Where does a unified content strategy fit?31 3 Enterprise content: Web and beyond 33 The Web 34 Mobile 35 Beyond the Web 36 The role of a unified content strategy38 Summary 39 4 Publishing 41 Digital publishing, a tsunami of change 42 The publishing process 42 The role of a unified content strategy46 Summary 48 5 Product content 49

What is enterprise content marketing? 20 Feb 2018 of Enterprise Content Architecture unifies multiple disciplines, including information management, data management and content strategy;  Known as the mother of content strategy, Rockley introduced the concept with her bestselling book, Managing Enterprise Content: A Unified Content Strategy. 20 Feb 2018 of Enterprise Content Architecture unifies multiple disciplines, including information management, data management and content strategy;  9 Feb 2021 Ideal attendees are brand leaders who oversee internal and external marketing content and are managing in-house content teams and content  8 Mar 2019 Unified's executive producers Michi Lepik-Stahl and Laurie Kerr Jones To keep up with the changing demand, Unified Content is hoping to carve out to help manage overhead, Unified handled everything from producti 31 Mar 2021 When it comes to successful lead generation, content marketing remains the strategy that provides the highest return on investment (ROI). It  Get our 7-part content strategy framework for B2B lead generation built for SEO. All sales associates are unified in their messaging, they can send the link to  Pris: 439 kr. Häftad, 2012. Skickas inom 5-8 vardagar.